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For Victory is offering custom labels on its coffee products.
Photo provided by Victory Mission & Ministry
For Victory is offering custom labels on its coffee products.

Blog: Nonprofit marketing reminiscent of Jones Soda

Posted online

Marketing is a difficult thing to get right, but when it works, it can serve to highlight a brand positively.

Years ago, Jones Soda Co. created the go-to gift when it began offering customers the ability to customize their own labels on the company's soft drinks. Something about having your own photo on a carefully crafted product strikes home with customers.

Victory Mission & Ministry’s social enterprise, dubbed For Victory, recently put a similar marketing campaign into effect.

Personalized, custom labels come free with bulk orders. In examples provided via email, For Victory showed coffee bags with family photos.

Going into the holiday season, the product could be a nice way to support a local endeavor while also putting a personal spin on a gift.

For Victory, which had $35,000 in 2019 revenue, issues proceeds to Victory Mission, known for its programs designed to face down homelessness via recovery programs and job training.

This is a marketing play done right, and our community stands to benefit as a result.

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