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Beyond Data

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Learn how to predict future customer behavior that will inform your pricing, product development, messaging and reveal hidden opportunities. No offense to the number crunchers among us, but no boring bivariates, endless spreadsheets or raw data here! A morning packed with wall-to-wall strategic ways to use your existing insights and innovative methods for collecting future insights to elevate your bottomline profits.

For small and large companies alike, our panel of veteran insights professionals offer you a practical guide to unlocking the power of data. CEOs, owners, managers, marketing directors and anyone who must provide organizational leadership and direction will benefit from this morning filled with practical, achievable take aways. Bring your 2019 strategic planning team and prepare to go beyond data!

Date: September 21, 2018

Time: 7:30-11:45 am

Where: Springfield Art Museum

Tickets: $89/each or Two for $129

Please call (417) 831-3238 to purchase tickets!

Gilad Barash, Director of Analytics, Dstillery

Gilad Barash is the Director of Analytics for Dstillery, a leader in applied data science, helping companies unlock growth by finding and targeting their highest value prospective customers. Gilad has been driving innovative work on the data science and analytics team for more than five years. Previously, he held various roles at HP, including Research and Engineering at HP Labs Israel, and served as a research assistant at Tufts. He is named on five patents, and is an author of published research papers across four scientific journals.

Debra Kassarjian, Former Director of Consumer Insights, Taco Bell & IHOP, DKinsights LLC

Debra Kassarjian spent years as the Director of Consumer Insights for companies such as ConAgra, Taco Bell, Pizza Hut, IHOP and Applebee’s, and now provides outside consultation to companies who need an advisory director, project management, or an interim consumer insights professional on site. An expert in research analytics, she has been able to apply her knowledge to project areas such as innovation and the creation of a robust pipeline of new products, brand communication, and customer satisfaction research programs.

Jerry Henry and Jill Mowris, Co-owners H2R Market Research

Jerry Henry and Jill Mowris, owners of H2R Market Research, deliver in-depth insights from a variety of different types of research including marketing effectiveness, brand perception, price tolerance, barriers to patronage, and so much more, helping to reveal the voice of the customer. Their clients include a wide array of international, national, and local brands including Tyson, Coca Cola, Herschend Family Entertainment, The Grove Salsa Company, Missouri Department  of Agriculture, and One World Trade Center. Their comprehensive insights allow companies to make decisions based on the voice of their consumer.

Locke Hilderbrand, Chief Insights Officer, Culturewaves

Locke is the chief insights officer for CultureWaves, a role he has held for the past decade. He is responsible for delivering insights to brands for use in new product development, innovation, and marketing. He works in close partnership with NPD, a global market research company that helps retailers and manufacturers identify market trends to make smarter business decisions. Locke has been part of the development of the proprietary software that tracks evolutionary, need-based behavior, using data to explain what trends are moving into prominence and why.


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