Bass Pro Shops renewed and expanded its sponsorship contract with Fishing League Worldwide.
The news comes a week after Major League Fishing announced expansion plans starting in 2019, with the highlight being the new Bass Pro Tour, an 80-angler, eight-event tournament with a championship round.
Through its new agreement with FLW, Bass Pro will retain its title sponsorship of the FLW High School Fishing Open event, according to a news release. Bass Pro branding additionally will be featured across all of FLW’s platforms, including 260 tournaments and expos, its website, social media outlets, magazine and webcasts. The financial terms of the deal were not disclosed in the release.
"Bass Pro Shops and Cabela’s, prior to their coming together last year, have been an integral part of both professional and recreational fishing for many years,” FLW Marketing President Trish Blake said in the release. “We recognize the renewed commitment to FLW as a substantial and important confirmation of Bass Pro Shops’ support for their customers' passion for the outdoors. We look forward to building upon our continued relationship with this iconic outdoor brand."
Bass Pro also will serve as presenting sponsor for several Yeti FLW college fishing tournaments and support the Costa FLW High School Fishing Camp.
“Bass Pro Shops is deeply committed to helping young people connect with nature through fishing and outdoor recreation,” company spokesman Jack Wlezien said in the release.
FLW and its partners operate 286 bass-fishing tournaments annually. Its “FLW” TV show, which airs on NBC and other channels, is viewed by some 564 million households worldwide, officials say.
Bike enthusiast Cody Stringer is betting his bike share nonprofit will lead to a more bike-friendly city.
As employees are more mobile and have a desire to work from home, Haden Long owner of Ellecor, explains office spaces are trending towards a more home-like feel. Things like shared work spaces, office pets, and cozy furnishings allow employees to be selective about where they work and become more effective as a result.
Every industry has to navigate trend shifts, but Scott Shotts of Missouri Spirits describes the changes in beverage industry as anarchy. Tried-and-true spirits rules are being ignored. Learn how the local distillery balances following the trends for product development with taking risks.
Kevin Wyas, founder of ECRI, started his first business at the age of 19, ran the business for 16 years before selling it. He recognizes the benefits of starting a business so young when he had relatively little to lose. "The stress and the uncertainty of this would be crippling," he says for somebody accustomed to a regular paycheck.
ighty percent of questions are common across industries, so you don't need industry-specific experience to do effective market research according to Debra Kassarjian, independent consultant and owner of DKInsights. As a matter of fact, she thinks there is a great deal to be gained from exchanging ideas outside of your industry.
Danny Collins, 37 North founder and guide, says the biggest leap they took in the first year was to purchase a vehicle. That major financial investment, however, allowed them to provide their outdoor guide services at a price point they felt was more appropriate.
Springfield Diner owner Ömer Önder sits down with a restaurant consultant who starts challenging the menu offerings."No bashful food." The blunt conversation is the launching off point to determine how the Mediterranean influence will affect the young restaurant's offerings in the future. Made to Order is an ongoing sbjLive documentary series in collaboration with Springfield Business Journal tracking the rebranding of a local restaurant.
Haden Long, owner of Ellecor, opened a retail home decor business five years ago in a traditional retail space. When the interior design side of the business took off, she decided to renovate a 100-year old bungalow to better show off product samples and installations.
Scott Shotts, partner with Missouri Spirits, says when they started in 2011 there were approximately 300 distilleries in the U.S. and now there are more than 3,000 so competition has grown significantly. Diversification of their business model has helped them succeed.
Matthew Blystone of Theta Float Spa had the financial means to start the unique business, but used crowdsourcing for pre-orders to determine market interest in addition to gathering a nice cash reserve before opening.
Avery Parrish with the Springfield Regional Arts Council explains how businesses can display local art in their spaces for a fraction of the price of investing in a permanent collection. The corporate partnership program allows a business to select from a customized portfolio of local artists' work curated based on the company's mission and aesthetic that can be switched out every six or 12 months.