Barnes & Noble fights book decline by selling more toys

Barnes & Noble Inc., suffering from years of sluggish book sales, is increasingly taking on a new image: toy store.

According to Bloomberg reporting, the retailer's toy sales rose nearly 20 percent last quarter from a year earlier from the sale of products such as games, dolls and Legos at its more than 650 locations.

Barnes & Noble also aims to sell books to toy shoppers once they get in the door, cultivating a new generation of readers.

Read more from Bloomberg.