Bank connects with youth via text messaging

The cell phone messaging program is in partnership with Ozark Mountain Bank of Branson, which is funding the $2,000-a-year program.

Tim Taylor, superintendent of Hollister Schools, said the cell phone messaging program was first used during the ice storm of Nov. 30 to announce Hollister’s school closings. “The timing was perfect,” he said.

During the ice storm, Taylor said he drove around the district checking roads, and then made a single phone call back to the schools’ technology employee to send out the cancellation message to the 155 individuals who signed up.

Students, parents and faculty members can voluntarily sign up for the free program through the school district’s Web page at www.hollister.k12.mo.us. Members can choose from several message group options, where announcements include emergency information, school closings and early dismissals, and special events.

Those who sign up receive e-mail and text messages directly to their mobile phone or personal digital assistant.

Ozark Mountain Bank CEO Craig Richards said he learned of the program through the Missouri Bankers Association.

“Hollister enthusiastically agreed to try it,” Richards said. “We thought this would be a good place to find out how it will be used. We hope to build upon it.”

Ozark Mountain Bank is giving away a $100 savings bond in a drawing from among those Hollister participants who sign up for the TIGERcast program before Dec. 22.

Hollister’s district is the first school system in southwest Missouri to take part in the program, according to Rob Sweeney, founder and CEO of Kansas City-based Mobile Media Technologies LLC, which is offering the communication program through Missouri banks under the brand name TextCaster. Sweeney, a former football player and graduate of Missouri State University, said his company has about 200 clients nationwide, equally split between school districts, colleges and media companies.

Sweeney said he specifically structured the text messaging communication system for banks to use to reach the younger banking market. “Bankers are always looking for ways to attract and retain younger customers,” he said. “Each bank that participates gains community goodwill and brand identity.”