Apple, Google cracking down on 'Flappy Bird' clones

Both Apple and Google appear to be cracking down on new apps taking advantage of the demise of "Flappy Bird," the addictively simple casual game that became an unlikely sensation before its creator abruptly pulled it off the market last week.

Developers have said their games have been pulled for trying to leverage a popular app, according to CNN.

An Apple spokesperson told tech blog The Verge that the company is cracking down not just on apps with the word "flappy" in the title, but all apps that appear to be trying to trick customers into thinking they are associated with or replacing a popular original.

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