Apple announces smartwatch pricing, release date

Apple officials yesterday announced its smartwatch willl become available online or in its retail stores starting April 24. Pre-orders start April 10.

The Apple Watch will be priced starting at $349 for the Sports edition, which is made of aluminum. The standard Apple Watch, which is made of stainless steel, begins at $549. The Apple Watch Edition, made of gold, will begin at $10,000, according to Fox Business.

Apple CEO Tim Cook touted the device's customizable screens, the messaging capabilities, Apple Pay compatibility, Siri and health tracking, among other features.

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