Anheuser-Busch teases Super Bowl ads

While there’s a football game to be played Feb. 2, so many eyes are glued to TV screens for the annual dosage of Super Bowl advertisements.

One regular advertiser is beating others to the punch. St. Louis-based Anheuser-Busch has released six teaser ads with the tag line: “Whatever is Coming.” The ad cast includes Arnold Schwarzenegger playing table tennis and Don Cheadle walking a llama, and they end with #UpForWhatever. The upcoming Bud Light campaign is dubbed, “The perfect beer for whatever happens.”

According to the St. Louis Business Journal, Fox is charging some $4 million for 30 seconds of Super Bowl airtime, and A-B has purchased at least three-and-a-half minutes.

Read more from the St. Louis Business Journal.