Anheuser-Busch files opposition to 'Queen of Beer'

Anheuser-Busch, which uses the marketing lingo "King of Beers," is fighting a California craft brewer's plan to label itself as the "Queen of Beer."

Lancaster, Calif.-based She Beverage Co. applied last year for the patent. The company designs beers for female drinkers.

Stating the label is too similar to their marketing campaign, A-B is seeking a block on the patent. The company argues consumers might become confused and wrongly believe She Beverage beers are made by A-B.

Read more from the St. Louis Post-Dispatch.