Amazon increases price of Prime

Amazon increased the price for its Prime membership on Thursday, CNNMoney reports, a move the company indicated it would take in February.
 
The increase, from $79 to $99, is the first rate hike for the service since its inception nine years ago. Prime members receive free two-day shipping on select items and can borrow Kindle books and stream movies and television shows.
 
The increase is less than the $119 company initially announced. The increase is blamed on increased fuel and shipping costs.

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