YOUR BUSINESS AUTHORITY

Springfield, MO

Log in Subscribe

Amazon extends Prime Day discounts to 4 days as retailers weigh tariff-related price increases

Posted online

Amazon is extending its annual Prime Day sales and offering new membership perks to Gen Z shoppers amid tariff-related price worries and possibly some consumer boredom with an event marking its 11th year.

The e-commerce giant’s promised blitz of summer deals for Prime members started at 3:01 a.m. Eastern time today. For the first time, Seattle-based Amazon is holding the now-misnamed Prime Day over four days; the company launched the event in 2015 and expanded it to two days in 2019.

Read more from The Associated Press.

Comments

No comments on this story |
Please log in to add your comment
Editors' Pick
Fall 2026 Architects & Engineers Project Report

This installment of Springfield Business Journal’s Architects & Engineers Project Report showcases 26 endeavors by area design and engineering professionals.

Most Read
Update cookies preferences