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Amazon disavows 'Prime Bike'

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Amazon officials are denying claims that it worked with Echelon Fitness on a new exercise product called the "Prime Bike."

The $500 exercise bike subsequently was removed from Amazon's website. A news release from Echelon touting its work with Amazon was deleted.

An Amazon official said the company is working with Echelon to change the branding.

Read more from The Verge.

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