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Amazon becomes world’s most valuable corporate brand

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Amazon passed Apple and Google to become the world’s most valuable brand for the first time.

That’s according to a global ranking of companies by research firm Kantar, which indicated Amazon’s brand value is up 52% to $315 billion from the prior year.

Apple’s brand value rose 3% to $309.5 billion, while Google was up 2% to $309 billion, according to the report.

Read more from CBS News.

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