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Adobe in talks to buy marketing software firm

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Adobe Systems Inc. is in talks to purchase privately held cloud-based marketing software company Marketo Inc., people familiar with the matter told Reuters.

With the purchase, the maker of image-editing software Photoshop could better take on Microsoft and Oracle in the cloud space.

Vista Equity Partners Management LLC two years ago took Marketo private in a $1.8 billion deal.

Read more from Reuters.

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