Adidas optimistic on sales

Adidas AG is projecting a nearly 50 percent increase in its North American sales by 2020.

The $5.3 billion forecast is Adidas's first for 2020.

"For 10 to 15 years we did not make sustainable progress in the U.S. We had good years, we had bad years, we had inconsistent years," said Kasper Rorsted, who in October took the helm as CEO. "We were unclear where we wanted to take the company."

Rorsted referenced the company's repositioning to target the United States, the world's largest sportswear market.

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