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Ad organization honors top firms

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Springfield-based CMT Group and Noble Communications Inc. took top honors with Best in Show awards for broadcast and print, respectively, at the 32nd annual Addy Awards, which recognized the efforts of area advertising firms in 2010.

The American Advertising Federation of the Ozarks event was held Feb. 5 at the University Plaza Convention Center. In total, there were 90 categories and 42 Gold Awards dished out to firms throughout southwest Missouri.

Noble claimed the most awards on the night with 37 – 18 of which were Gold Awards. Other notables include Bass Pro Shops, which garnered 16 awards, and The Alchemedia Project, which received 10 honors.

Competition categories included sales promotion, direct marketing, newspaper, interactive media and television.

Key awards:
• Best in Show (broadcast): CMT Group for Car-Fi, Ed Animation Series
• Best in Show (print): Noble for Tyson Foods, McDonald’s Supplier of the Year poster
• Ad Professional of the Year: Jamie Dopp, community relations director at KY3 Inc.
• Silver Medalist: Angela Smith, owner of ADsmith Communications
• Anita Ludwig Award: John Scroggins, Noble Communications Inc.
• Homer Tindle Award: Dan O’Day, Midwest Family Broadcasting
• Judge’s Choice Award: Alchemedia Project, for Brew City campaign

Branson-based Digital LunchBox and its partner Jason Spencer took home one Gold and five Silver Addy Awards.

“We were definitely pleased to win Addy’s this year,” Spencer said, adding that Digital LunchBox first entered ads for consideration last year, when it won two awards for a Grand Village campaign.

Spencer’s company, which started in April 2008, won three awards this year for its “Ways to Save” TV ads for Branson Airport. Its “Thermostat” commercial, which earned a Gold, features a father trying to save money by turning down his thermostat. His kids appear to be getting bundled up to go play in the snow, but they are getting ready for bed. His wife is unamused in her bed with the husband as they shiver in the cold. Spencer said the ad ran from February to April 2010, and has been placed a few times this winter.

AAF of the Ozarks is a member of the American Advertising Federation, headquartered in Washington, D.C. AAF has a national network of 200 ad clubs. Gold winners qualify for district competition.[[In-content Ad]]


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