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Title: Associate Owner
Company: WeGoShop.com
Education: 'I have 73 college hours and a lot of on-the-job training,' says Edwards, who previously spent 15 years in the hospitality industry.
Birthday wish: Five years after securing the name Zoomers LLC with the idea of starting a grocery delivery/personal concierge business, Edmonds joined forces with WeGoShop.com and finally took the leap to business ownership on Oct. 6, her 56th birthday. 
Contact: zoomers@wegoshop.com
Title: Associate Owner
Company: WeGoShop.com
Education: 'I have 73 college hours and a lot of on-the-job training,' says Edwards, who previously spent 15 years in the hospitality industry.
Birthday wish: Five years after securing the name Zoomers LLC with the idea of starting a grocery delivery/personal concierge business, Edmonds joined forces with WeGoShop.com and finally took the leap to business ownership on Oct. 6, her 56th birthday. 
Contact: zoomers@wegoshop.com
Title: Associate Owner
Company: WeGoShop.com
Education: 'I have 73 college hours and a lot of on-the-job training,' says Edwards, who previously spent 15 years in the hospitality industry.
Birthday wish: Five years after securing the name Zoomers LLC with the idea of starting a grocery delivery/personal concierge business, Edmonds joined forces with WeGoShop.com and finally took the leap to business ownership on Oct. 6, her 56th birthday. 
Contact: zoomers@wegoshop.com
Title: Associate Owner
Company: WeGoShop.com
Education: 'I have 73 college hours and a lot of on-the-job training,' says Edwards, who previously spent 15 years in the hospitality industry.
Birthday wish: Five years after securing the name Zoomers LLC with the idea of starting a grocery delivery/personal concierge business, Edmonds joined forces with WeGoShop.com and finally took the leap to business ownership on Oct. 6, her 56th birthday. 

A Conversation With ... Alex Edmonds

Posted online
What is WeGoShop.com?
WeGoShop has actually been in business since 1999. It started out in California and has associate owners all over the United States and Canada and in the Bahamas. It started out as grocery shopping to help individuals who were going to resort communities, to have groceries at their condo or timeshare, just waiting for them when they arrived. It's now grown to individuals who can't shop or don't want to shop. ... Right now, I (manage) the only WeGoShop company in Missouri. My service area is the Springfield, Nixa, Ozark, Branson areas. 
How does the process work for clients?
If they go to WeGoShop.com and select Missouri, that will bring up my Web page. 
Then they have the option of either calling me to put a grocery list together or going in and creating a grocery list and e-mailing it to me. I call to make arrangements for how it gets delivered and when it gets delivered. They pay cash or check when I deliver it, or they can use credit cards (plus a flat delivery fee). For up to $150, it's $20. For $150 to $300, it's $25, and for more than $300, it's 11 percent of the grocery bill.
I've actually had some friends who have utilized my services ... but basically, I'm planting seeds right now ... listening to people to find out who might (want) my services.
WeGoShop isn't a franchise, but what does it mean to be an associate owner?
I pay a fee to utilize (the company's) merchant account, 800 number and Web site. I own this business, but I keep it as WeGoShop because it's what the logo says and what's on all the printed materials. I can do anything to promote my business that I choose, but it's determined that IÕm going to use (the company's resources). 
Had I done all that on my own, it would have cost me a lot more money. 
What kind of startup costs did you incur?
I had the choice between a quarter membership, a six-month membership, a yearlong membership or an 18-month membership that will renew automatically. 
I (chose) a six-month membership, because I wanted to get my feet wet, and that was $366. I also pay 3 percent of the transaction, plus 35 cents for each charge. 
Where do you see opportunities for business?
There are a couple different markets that I'm excited about. The first is the folks who are visiting Branson and have the timeshares. If you're going to be in a facility with a kitchen for a week, the last thing you want to do is spend time in the grocery store. 
I also think there are a ton of people who are so busy ... that grocery shopping is time wasted for them. 
For those people who have had surgery or who are unable to shop due to a broken limb or something, it's a great service to them so that they don't have to get out. 
You'd been thinking about a grocery business for several years, but why did you wait?
I think that it takes having a fire in your belly. I (had) this idea five years ago, but I kept defaulting back to what I knew, which was working for somebody else and just doing the same thing. I don't begrudge that. It's just that this year, I had events that took place that gave me that fire in my belly that I needed to have to step up and say, 'You know what? It's time that I use all of my skills, all of my talents, all of my gifts and do what I love to do.' And that is to shop. 
I got fired from the job that I had at a Branson motel, and that's what gave me that fire in my belly. 
What is WeGoShop.com?
WeGoShop has actually been in business since 1999. It started out in California and has associate owners all over the United States and Canada and in the Bahamas. It started out as grocery shopping to help individuals who were going to resort communities, to have groceries at their condo or timeshare, just waiting for them when they arrived. It's now grown to individuals who can't shop or don't want to shop. ... Right now, I (manage) the only WeGoShop company in Missouri. My service area is the Springfield, Nixa, Ozark, Branson areas. 

How does the process work for clients?
If they go to WeGoShop.com and select Missouri, that will bring up my Web page. 

Then they have the option of either calling me to put a grocery list together or going in and creating a grocery list and e-mailing it to me. I call to make arrangements for how it gets delivered and when it gets delivered. They pay cash or check when I deliver it, or they can use credit cards (plus a flat delivery fee). For up to $150, it's $20. For $150 to $300, it's $25, and for more than $300, it's 11 percent of the grocery bill.

I've actually had some friends who have utilized my services ... but basically, I'm planting seeds right now ... listening to people to find out who might (want) my services.

WeGoShop isn't a franchise, but what does it mean to be an associate owner?
I pay a fee to utilize (the company's) merchant account, 800 number and Web site. I own this business, but I keep it as WeGoShop because it's what the logo says and what's on all the printed materials. I can do anything to promote my business that I choose, but it's determined that IÕm going to use (the company's resources). 

Had I done all that on my own, it would have cost me a lot more money. 

What kind of startup costs did you incur?
I had the choice between a quarter membership, a six-month membership, a yearlong membership or an 18-month membership that will renew automatically. 

I (chose) a six-month membership, because I wanted to get my feet wet, and that was $366. I also pay 3 percent of the transaction, plus 35 cents for each charge. 

Where do you see opportunities for business?
There are a couple different markets that I'm excited about. The first is the folks who are visiting Branson and have the timeshares. If you're going to be in a facility with a kitchen for a week, the last thing you want to do is spend time in the grocery store. 

I also think there are a ton of people who are so busy ... that grocery shopping is time wasted for them. 

For those people who have had surgery or who are unable to shop due to a broken limb or something, it's a great service to them so that they don't have to get out. 


You'd been thinking about a grocery business for several years, but why did you wait?
I think that it takes having a fire in your belly. I (had) this idea five years ago, but I kept defaulting back to what I knew, which was working for somebody else and just doing the same thing. I don't begrudge that. It's just that this year, I had events that took place that gave me that fire in my belly that I needed to have to step up and say, 'You know what? It's time that I use all of my skills, all of my talents, all of my gifts and do what I love to do.' And that is to shop. 

I got fired from the job that I had at a Branson motel, and that's what gave me that fire in my belly. 
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