YOUR BUSINESS AUTHORITY
Springfield, MO
Making a play for value brands everywhere, Anheuser-Busch InBev (NYSE: BUD) plans to put its Busch brand in a Super Bowl ad for the first time.
The St. Louis Business Journal reports the ad will be handled by Deutsch New York, which won the account earlier in 2016, citing Ad Age.
A-B InBev, which has its North American headquarters in St. Louis, last year ran 10 weeks of national TV ads for Busch for the first time since 2008, Ad Age said.
Read more from St. Louis Business Journal.
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