3 tenants sign on at Battlefield Mall

The Battlefield Mall is introducing a trio of new tenants.

The Normal Brand, Kimberly and Co. and Astro Alley are new stores open at the Springfield retail center, according to a news release.

The Normal Brand, a men's and women's clothing store, opened Sept. 15 next to Chico's in the section of the mall facing Glenstone Avenue.

It's the fifth Missouri store and ninth nationwide for St. Louis-based The Normal Brand, according to the release. A grand opening event with owners and brothers Jimmy, Lan and Conrad Sansone is scheduled Oct. 12.

Kimberly and Co. got its start at the mall on Sept. 2. The clothing and accessories retailer is located between Spencer Gifts and Visionworks.

A new dining tenant is Astro Alley, which sells freeze-dried candies and treats, popcorn and cheesecake by the slice, according to the release. The store, which opened Aug. 3, is next to C&C Boutique and Dillard’s.

A fourth new tenant – Lenexa, Kansas-based sports merchandise retailer Rally House – is expected to open in the mall by Oct. 15, next to Macy's. It secured the spot next door to LensCrafters on the northeast side of the property, according to past reporting.