24 things successful businesspeople believe

International business strategist, author and speaker Dan Waldschmidt writes in this Business Insider piece that successful people think remarkably different than those around them.

Waldschmidt, who writes the Endgy Conversations blog and has published a book by the same title, identifies 24 ways a successful belief system stands out.

Here’s the first dozen, to get you started:

1.      Never expect your customers to be as excited about what you're selling as you are.

2.      Give more value than people pay for and customers will keep paying you long after it seems reasonable.

3.      A smile and remembering a customer’s name are better sales strategies than offering discounts or flash sales.

4.      You exist because customers allow you to exist. Never forget that.

5.      The best customer retention strategy is a great customer service plan.

6.      Your employees need to believe that what they do is more important than just turning a profit.

7.      Customers don’t always know what they want – even though they will tell you that they do.

8.      Just because you have a good idea doesn’t mean that people will automatically buy it. They won’t.

9.      Outrageous service is the best glue for building sticky customer relationships.

10.      If you’re selling everything, your customers are buying nothing.

11.      Trust is easy to lose and hard to build. Think about that before you try to “get rich quick.”

12.      Customers don’t care about what you get out of the transaction. They just want to feel like they are winners.

Read the last 12 beliefs at Business Insider.