2026 40 Under 40: Anna Larriu

Forvis Mazars LLP

BY: Hanna Ghabhain, Contributing Writer

Posted online April 3, 2026 | 2:03 pm

Your first job? CiCi’s Pizza. I worked there all through high school.
Best productivity hack? Calendar blocking! It’s intentionally reserving time on your calendar for different types of work, not just meetings. By grouping similar tasks together, I reduce mental switching and make sure important work doesn’t get pushed aside by meetings.
Favorite TV show? “The Office.”
Favorite hobby or creative outlet? I love reading and crocheting. I’m basically a grandma at heart.

Leadership to Anna Larriu, 34, means having influence, clarity and accountability. As regional marketing senior associate at Forvis Mazars LLP, she manages nine marketing sectors, oversees all local advertising contracts and provides mentorship to colleagues. In 2024, Larriu led Forvis Mazar’s major name rebrand.

“I chose marketing because it sits at the intersection of creativity, strategy and relationship-building, where thoughtful storytelling can strengthen organizations and the communities they serve,” she says. “I’m energized by turning insights into initiatives that create real value.”

She serves as junior board chair of Lost & Found Grief Center and is on the membership committee task force for The Network.