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Tawnie Wilson | SBJ

2025 Trusted Advisers: Rob Haik

H Design Group LLC

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Accumulating more than three decades of experience in the architecture industry, including the past 25 at Springfield-based H Design Group LLC, for which he serves as founding principal, Rob Haik recognizes his role with clients has always gone beyond design.

“I help clients make informed decisions before anything is set in motion – whether that’s thinking through site challenges, construction realities or how the city or community might respond,” he says. “My goal is to offer clarity early so clients can move forward with confidence.”

Clientele he’s served at the architecture firm have included churches, higher education institutions and nonprofits. Republic Intermediate School, Iron Grain District Apartments and The Table restaurant are among recently completed or ongoing projects for the firm.

“In each case, I try to offer more than design solutions,” he says. “I try to offer strategic perspective. I’ve helped organizations navigate capital campaigns, think through phased growth and align their projects with long-term purpose.”

For Haik, clients are long-term partners, not one-off projects. His goal is to build deeper relationships that continue well beyond the final drawing or construction phase.

As a business owner, Haik says he understands most clients place costs at the top of their priorities when it comes to a construction project.

“I approach every project with a clear understanding of how to balance cost, quality and scope,” he says. “That mindset has built trust with clients who value both creativity and practicality.”

Rob Fulp, Springfield market president for Great Southern Bank, says he’s known Haik for years, adding their relationship has spanned professional collaboration and personal friendship.

“He has a rare ability to listen closely, lead with heart and lift those around him,” Fulp says. “He doesn’t chase recognition, but rather focuses on doing the work, supporting others and building something meaningful.”

Haik says the architecture industry is shifting toward more human-centered design, as flexibility, wellness and community connection are more important components than ever. Staying relevant doesn’t mean chasing trends, he says, adding he spends time walking sites, revisiting completed work and talking with users about what’s working and what isn’t in the spaces his firm designs.

“I also travel, read and visit communities across the country to see how others are solving similar challenges,” he says. “I love to observe – how people gather, how a street functions, how a small design move can shape behavior. I’ve also learned a lot by quietly connecting with leaders I respect. Those behind-the-scenes conversations sharpen me more than any seminar or keynote ever could.”

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