2017 40 Under 40 Yearbook: Tara Rawlins, 33

Then: Owner, Raw Marketing LLC
Now: Owner, Raw Marketing LLC

Tara Rawlins’ small business has led her around the world. Started in 2011, Raw Marketing LLC began with a focus on social media marketing. After the birth of her son in 2015, the business was struggling and Rawlins took a step back. She began to travel.

Spending months abroad – from Costa Rica to Belize – Rawlins couldn’t escape her marketing roots.

“I met people along the way who needed help,” she says. “Restaurants, bars, boutique hotel owners.”

Now, based in northwest Arkansas, Raw Marketing has refocused its efforts – adding search engine optimization among other things – and gone international, serving the travel industry in Canada, Central America and locally.