Marketing consultant Brenda Raynor’s experience running a business dates back to her childhood, when her parents purchased the Shady Oak Motel in Branson. For 15 years, she pitched in on everything from cleaning rooms to serving as office clerk, witnessing Branson’s tourism boom.
“I developed a true understanding how all staffing levels of a business are essential to its success in a fast-growing market,” she says.
As an athlete at Missouri State University, Raynor set records in the indoor mile and outdoor 1,500-meter run and earned several all-conference awards.
In 2004, she was inducted into MSU’s Sports Hall of Fame.
“My collegiate success in running indoor track, outdoor track and cross-country further fueled my ambition to take on challenges … that showed great potential after careful evaluation,” she says.
Raynor says her career passion is marketing management, which she defines as a focus on practical application of marketing techniques and managing companies’ marketing resources and activities.
Her résumé includes stints as marketing coordinator at Ozark-based HealthMedX and Springfield accounting firm Kirkpatrick, Phillips & Miller CPAs PC.
After a four-year hiatus following the birth of twin boys, Raynor began looking for a new challenge, which eventually led to the opening of her company, Organizational Marketing Solutions LLC, in 2008. Her niche: small and medium-sized businesses that don’t have experienced marketing professionals on staff.
Her client base includes Buzbee Dental, Trust Company of the Ozarks and Built by Brett Inc.
“I lighten their workload by coordinating their marketing transactions and implementing their ideas so their time can be less divided, therefore allocating a greater commitment to their customers,” she says.
Her influence also extends into the community, where she is active with James River Assembly. She also serves as a board member and marketing committee chairwoman for Lost & Found grief support group and as a member and officer of the Springfield Area Mothers of Multiples Club.
“I believe influencing the success of others begins with truly listening to their goals and needs and then mentoring them to be the best they can be by offering professional recommendations, skills, resources and affirmation,” she says.[[In-content Ad]]