YOUR BUSINESS AUTHORITY
Springfield, MO
YOUR BUSINESS AUTHORITY
Springfield, MO
Getting its start in the Ozarks, Hiland Dairy Foods has been a part of the Springfield community for over 85 years. Marketing Manager Sarah Saucedo Carey said the company distributes throughout the Midwest, adding it has a long-standing relationship with Branson’s Silver Dollar City. Dairy products provided for the theme park include ice cream for Hannah’s Ice Cream Parlor, such as Outlaw Run, Hiland’s collaboration with SDC. The flavor created in conjunction with the park’s wooden roller coaster features chocolate chunks with swirls of sea-salted caramel in a rich vanilla ice cream. It’s sold in retail stores across the company’s distribution footprint.
SBJ: When was this flavor of ice cream released, and is it available nationally or is it just a regional product?
Sarah Saucedo Carey: Hiland Dairy is a regional company, so it is available throughout where our distribution area is, so that’s anywhere north from Nebraska, Iowa, down south to Texas. So, in those [northern] states, if you just follow that line down south, it would be all of those. As far as when Outlaw Run [ice cream] started, it was whenever the ride actually started, which was in 2013.
SBJ: How many ice cream flavors does Hiland Dairy sell?
Saucedo Carey: Thirty-seven flavors. Really, only one is seasonal, which is our Peppermint Stick ice cream.
SBJ: How many versions of Outlaw Run were created before arriving at this version, and how long did it take?
Saucedo Carey: We had started off with about three or four completely different flavors that we took to Silver Dollar City along with Hiland’s team to taste test and see which one we liked the best. Definitely, the Outlaw Run with its caramel and chocolate chunks was the huge winner when we did that. But then we did have to go through some iterations of that specific flavor, though. We went from more of a chocolate chunk to a chocolate chip. Then also we went from a regular caramel to a sea salt caramel. So, it was all of those types of little tweaks here and there to come up with the perfect flavor. That took about a month or so of development and doing that and determining packaging and that kind of thing.
SBJ: Does Hiland Dairy collaborate with any other companies on products?
Saucedo Carey: No, actually Silver Dollar City is the lucky one that has been able to work with us, and it’s just because of our long-standing relationship with them. We’ve been providing ice cream for Silver Dollar City for a long time, and as their creative minds have wanted to amp up the promotions of the opening of their other rides, they’ve asked us, and we’ve partnered with them. That’s really the only kind of product that we’ve done partnerships like that with.
SBJ: Are there other ice cream flavors involving Silver Dollar City available or any others in the works?
Saucedo Carey: We do have our Time Traveler ice cream that’s available and that’s with Silver Dollar City, and we will have exciting news very soon about a new flavor with them as well.
SBJ: This will also be in conjunction with a ride?
Saucedo Carey: Yes.
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