Springfield, MO

Johnny Morris, shown here during opening week of Wonders of Wildlife, ranks 172nd on this year’s Forbes 400.
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Johnny Morris, shown here during opening week of Wonders of Wildlife, ranks 172nd on this year’s Forbes 400.

Johnny Morris slips 24 spots on Forbes 400

Posted online

Though his net worth increased, Bass Pro Shops founder and CEO Johnny Morris fell by 24 positions on the annual Forbes 400 list of the wealthiest Americans.

Morris, 69, ranked 172nd on this year’s Forbes 400, down from No. 148 in 2016. Still, Forbes estimates Morris’ net worth climbed to $4 billion from $3.9 billion on the previous list. Morris’ real-time net worth as of this morning is estimate at $4.1 billion, according to Forbes.

Among Missourians on the Forbes 400, Morris ranked fourth out of five. The Show-Me State residents on the list are:
    •    No. 57 Stan Kroenke, 70, of Columbia, real estate magnate and owner of sports teams, $8.1 billion;
    •    No. 70 Pauline MacMillan Keinath, 83, of St. Louis, Cargill Inc., $7.4 billion;
    •    No. 97 Ann Walton Kroenke, 68, of Columbia, Wal-Mart Stores Inc., $5.5 billion;
    •    No. 172 Morris, $4 billion; and
    •    No. 212 Rodger Riney, 71, of St. Louis, discount brokerage, $3.5 billion.

Morris recently led the $5 billion purchase of Bass Pro rival Cabela’s Inc. and the long-awaiting opening of the Wonders of Wildlife National Museum & Aquarium attached to the company’s flagship Springfield store.

Forbes also noted Morris’ wealth is influenced by Bass Pro’s marine manufacturing division, White River Marine Group, which the report called the largest manufacturer in the world by volume. It also cited Bass Pro’s summer settlement of $10.5 million related to alleged hiring discrimination practices.

On the Forbes 400, Microsoft co-founder Bill Gates again led with a net worth of $89 billion, followed by Amazon’s Jeff Bezos, at $81.5 billion, and Warren Buffett, $78 billion.


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