Noel Boyer, owner
Noel Boyer, owner



All About Trees LLC has deep roots.  

When Springfield-native Noel Boyer bought the company in 2005 from founders Matt and Melanie Ashby, it already had a 12-year history as A&A Tree Service. Although he was working in the local tree care industry at the time, Boyer wanted to start his own business. The timing seemed perfect.

“Instead of having to start from complete scratch, I was able to walk into something the previous owners had already built a reputation for,” he said.

“The phone was ringing on day one, which is an enormous advantage for somebody who is trying to strike out on their own.”

Boyer changed the name in 2009 to distinguish his business and better reflect its services.

The company posted revenue of $925,000 in 2014, up from $150,000 during his first year of ownership. Boyer said business could climb to $1 million this year, with most of it coming from repeat customers and referrals.

Boyer, who has 20 years of experience as an arborist, performs a walkthrough with the client to identify potential problems, draws a detailed map of the property and specifies exactly what the company is going to do to each tree for every estimate.

“We are very detailed,” he said. “We say exactly what we’re going to do and then we do it. It’s not rocket science.”

All nine members of the tree crew, including Boyer, are climbers and certified arborists. Five recently passed their exams, putting in two hours per week of study time after work with Boyer’s instruction.

Regular trips to tree-climbing competitions are another component of ongoing education for team members. Boyer, a seven-time champion of the International Society of Arboriculture’s Midwestern Chapter competition, took second at a recent meet in Charlotte, N.C.

Boyer said the contests help his crew learn new techniques, improve efficiency on the job, add to career longevity and, most importantly, allow them to interact within the tree-climbing community. The impression All About Trees makes on competing climbers has built a strong reputation for the company, he said.

“I don’t even have to go out looking for employees, they’re coming to me,” he said.

Annually, he asks his employees if they would rather have a raise or continue going on team trips. He said the vote for trips always is unanimous.

Open-book management is another contributor to the success of the business and building crew camaraderie.

“They know exactly how much money came in and exactly where it went,” Boyer said. “They see how them taking care of business and keeping our expenses down comes back to their pocket.

“It really makes a difference for our company.”