“We were pretty naive in believing if you build a website, you can sell anything,” says David San Paolo, co-owner of Redneck Nutz. San Paolo says you shouldn’t expect word of mouth and social media to bring in customers. Develop a following. Build your brand.
Longtime grilling hobbyists made a professional pivot with the opening of The Grill Guys of Missouri LLC; new ownership took over personal training business Big Time Results; and friends and first-time business owners Kathryn Barber and Madi Sheppard launched Ozark Mountain Hydration.