YOUR BUSINESS AUTHORITY

Springfield, MO

Log in Subscribe

Standing Out from the Crowd
Mike Coonrod, sbjLive producer

Standing Out from the Crowd

Posted online

Patrick Little, co-owner of 22 Sierra Coffee Company, says company logos are very important in building a brand. Little says they changed logos to differentiate their product from competitors and avoid being confused with a nonprofit they support.

Duration: 2:03

Comments

No comments on this story |
Please log in to add your comment
Editors' Pick
From the Ground Up: Convoy of Hope headquarters and training center

On Oct. 27, Convoy of Hope dedicated its new 250,000-square-foot distribution center and broke ground on its next project: a 200,000-square-foot headquarters and training center, which will be connected to the distribution center by a skywalk.

Most Read