YOUR BUSINESS AUTHORITY

Springfield, MO

Log in Subscribe
Spam Email Isn’t Marketing
Mike Coonrod, sbjLive producer

Spam Email Isn’t Marketing

Posted online

Michael Wehrenberg, president of Wehrenberg Design Company, says email marketing campaigns are very effective for existing customers, but not people who aren’t familiar with your company. He says purchasing a list of thousands of email addresses and sending an e-blast only annoys people. Existing customers are the most profitable.

Duration: 1:05

Comments

No comments on this story |
Please log in to add your comment
Editors' Pick
Open for Business: Chicago Smerqs Springfield

A husband and wife added to their business portfolio; Valley Mountain Meat LLC made its retail debut; and clothing retailer Aerie opened a store at Battlefield Mall.

Most Read