O'Reilly Auto rebrands Mexican stores

Four years after an acquisition in Mexico, Springfield-based O'Reilly Automotive Inc. (Nasdaq: ORLY) has rebranded its stores in the country.

O’Reilly Autopartes branding officially went up Dec. 9 at the company's roughly 60 stores in eight Mexican states, according to a news release. The stores had operated under the ORMA name after O'Reilly Automotive's 2019 purchase of Mexico-based Mayasa Auto Parts.

“We are very proud of our past as it is what brought us here, but we are even more excited about our future as we have very ambitious plans,” said Enrique Orendain, O´Reilly vice president of sales and operations in Mexico, in the release. “To finally rebrand our ORMA stores to O’Reilly Autopartes is an honor and fills us with pride."

The Orendain family started Mayasa Auto Parts in 1954. O'Reilly Automotive bought the company in 2019, and earlier this year, it opened a roughly 370,000-square-foot distribution center in Guadalajara to support its stores in Mexico, according to past reporting.

The O’Reilly Autopartes branding rollout times with an anniversary at the Springfield-based company.

“It’s fitting that we chose the beginning of December to officially announce the name change,” said Greg Johnson, O’Reilly CEO, in the release. “It was 66 years ago this week that our first store opened in Springfield, Missouri. That’s when the O’Reilly family laid the groundwork for our culture values of hard work, honesty and excellent customer service. We want our customers to experience all those things whether they walk into an O’Reilly store in the U.S. or Mexico."

O'Reilly Automotive, whose stock recently crossed the $1,000 threshold for the first time, reported third-quarter net income of $649.8 million, compared with $585.4 million a year earlier, according to past reporting.

ORLY shares were trading at $968.09 as of 10:56 a.m., compared with a 52-week range of $767.27 to $1,005.96 per share.