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Opinion: The impact of hiring international talent

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Since 2004, the number of international students in the United States has doubled to more than 1 million students, according to the National Center for Education Statistics, and Missouri is the fourth fastest-growing state in international student recruitment. Businesses are increasingly recognizing the value of diversity, not only as a moral imperative but also as a strategic advantage. As companies strive to remain competitive in an ever-evolving marketplace, the importance of hiring international talent has become more apparent than ever. Beyond simply meeting quotas or checking boxes, hiring individuals from diverse cultural backgrounds brings a wealth of benefits to organizations, from fostering innovation to expanding global reach.

Let’s delve into the significance of hiring international talent and the positive impact it can have on local and global business landscapes.

  1. Fostering a culture of innovation. First and foremost, hiring international talent enriches the diversity of perspectives within an organization. When individuals from different cultural backgrounds come together, they bring with them unique experiences, insights and approaches to problem-solving. This diversity of thought can lead to more creative solutions, as employees draw upon their varied backgrounds to tackle challenges. By embracing this diversity, companies can foster a culture of innovation that propels them forward.
  2. Access to diverse customer bases. Hiring international talent enables companies to better understand and connect with diverse customer bases. In today’s global economy, businesses are increasingly serving customers from a multitude of cultural backgrounds. By employing individuals who share similar cultural experiences with these customers, companies can more effectively tailor their products, services and marketing strategies to meet the unique needs and preferences of diverse audiences. This not only strengthens customer relationships but also opens up new opportunities for business growth in untapped markets.
  3. Enhance global competitiveness. Hiring international talent can enhance a company’s competitiveness on the global stage. In an era where businesses are expanding their operations across borders, having employees who possess global perspectives and language skills can be a significant asset. These individuals can help navigate the complexities of international markets, forge partnerships with overseas companies and bridge cultural gaps between different regions. As a result, companies that prioritize hiring international talent are better positioned to succeed in the increasingly interconnected global marketplace.
  4. Local economic growth. It is worth noting the positive impact that hiring international talent can have on local communities. By attracting skilled professionals from around the world, companies can stimulate economic growth, create job opportunities and contribute to the overall prosperity of the communities in which they operate.

In Missouri, 24,260 international students make a significant impact, contributing $828 million to the state’s economy and supporting 7,589 jobs across various sectors, according to the Higher Ed Immigration Portal. Among them, 2,630 students participate in Optional Practical Training, utilizing their work permits for 12 to 36 months to gain practical experience and further enrich the local workforce.

However, despite the numerous benefits of hiring international talent, there are challenges that companies may encounter along the way. From navigating complex immigration laws to overcoming cultural barriers, the process of recruiting and integrating international employees can be fraught with obstacles. It requires a concerted effort on the part of employers to create an inclusive and supportive environment where all employees feel valued, welcomed and respected, regardless of their cultural background.

Hiring international talent is not just about meeting diversity quotas or ticking boxes; it is about recognizing the inherent value that individuals from diverse cultural backgrounds bring to an organization. By embracing diversity, companies can foster innovation, better connect with customers, enhance their competitiveness, and contribute to the overall prosperity of both local and global communities. In an increasingly interconnected world, hiring international talent is not just a strategic advantage – it is a necessity for success.

Racheal Dami Odunewu is the founder and CEO of Purpose Connect Inc., a platform connecting international students and employers. She can be reached at


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