Open for Business: Green House Coffee and Affogato Bar

Green House Coffee and Affogato Bar
Green House Coffee and Affogato Bar, a new concept that brings together fans of java and houseplants, launched Nov. 20 at 431 S. Jefferson Ave., Ste. 172. Caleb Alwardt owns the downtown coffee shop via CALV Concepts LLC. He said startup costs were $250,000 for the 2,800-square-foot store, formerly occupied by Tequila & Mezcal Mexican Cuisine and Bar, which shuttered last year. Alwardt declined to disclose lease terms with Wilhoit Plaza LP. The nine-employee shop’s menu includes espresso drinks, tea lattes and baked goods, such as lemon bars and strawberry pound cake from baker Crystallena Price, as well as affogato, an Italian dessert in which espresso is poured over ice cream. Alwardt said the store’s retail section sells plants from Springfield-based Lee Botanical Co. This is Alwardt’s first business venture, though he said he’s worked in food service at Rove Coffee Roasting, European Cafe and Cherry Picker Package and Fare.
Hours: 7 a.m.-9 p.m. Tuesday through Friday and 9 a.m.-9 p.m. Saturday and Sunday
Phone: 417-763-8032
Web: GreenHouseSGF.com

White Stag Barber Co.
White Stag Barber Co. LLC relocated March 1 to Plaza Towers Center at 1901 S. Glenstone Ave., Ste. F. The barbershop, started in late 2017 by husband-and-wife Tyler and Paige Fleetwood, was previously on South Campbell Avenue in the Savannah Square shopping center. Tyler Fleetwood said relocation costs were $8,000, adding the couple signed a one-year lease for $1,200 per month with Springfield Property LLC. The real estate company owns the shopping center and adjacent 10-story Plaza Towers office building. Fleetwood said ongoing renovations at Plaza Towers and the busy Glenstone Avenue and Sunshine Street intersection were draws for him to move the three-employee business. White Stag services for men include haircuts, shaves, skin care and waxing. Haircuts range $15-$32. Aside from the barbershop, the Fleetwoods also own digital media agency Fleetwood Media LLC and mobile soda venture Fizz Sips n Sweets LLC, which launched in November 2021.
Hours: 9 a.m.-6 p.m. Tuesday, Wednesday, Friday and Saturday
Phone: 417-823-9192
Web: Facebook.com/WhiteStagBarberCo

SignEffx
Marshfield-based custom graphics business SignEffx Graphics LLC, dba SignEffx, moved Feb. 1 to 1816 State Highway OO. The 12-year-old company, which owner Trever Cantrell said he started in his garage equipped with just a small, vinyl cutter, most recently operated at 164 Stevens Drive in Marshfield. He declined to disclose construction costs for SignEffx’s newly built 8,000-square-foot shop, which makes signs, banners and decals, as well as wraps for vehicles, trailers and walls. Commercial customers for the seven-employee company include Marshfield R-I School District, Rost Ready Mix Inc. and Next Level Solutions LLC. Cantrell said the new building includes offices, a conference room, kitchen and pull-through bays, which allow easier access to vehicles and trailers for applying graphics. The space also better accommodates company equipment, including a large vinyl cutter and roll-to-roll and flatbed printers, he said.
Hours: 8 a.m.-5 p.m. Monday through Friday
Phone: 417-630-2002
Web: SignEffx.com