Morris grows wealth, climbs ranks on Forbes 400

Bass Pro Shops founder Johnny Morris is the second-wealthiest person in Missouri, according to the annual Forbes 400 list of the wealthiest Americans.

With an estimated net worth of $6.9 billion, Morris, 73, ranked No. 134 on the list released this week. That's up from his No. 181 spot on the 2020 Forbes 400, which estimated his net worth at $4.1 billion, according to past reporting.

Only Cargill shareholder Pauline MacMillan Keinath topped Morris in Missouri. Keinath, 87, ranked No. 106 with an estimated net worth of $8.2 billion.

Morris' Forbes profile estimates Bass Pro’s sales at $6.5 billion annually. Last month, he was inducted into the Hall of Famous Missourians at the Missouri State Capitol.

The following Missourians are on the 2021 Forbes 400, listed by estimated net worth:
• No. 106 Pauline MacMillan Keinath, $8.2 billion;
• No. 134 Johnny Morris, $6.9 billion;
• No. 182 David Steward, World Wide Technology, $5.8 billion;
• No. 269 Jim McKelvey, Square, 4.2 billion;
• No. 318 Rodger Riney and family, Scottrade/TD Ameritrade, $3.6 billion; and
• No. 340 Jim Kavanaugh, World Wide Technology, $3.4 billion.

Jeff Bezos, founder of Amazon.com Inc. (Nasdaq: AMZN), again ranked No. 1 on the Forbes 400, with an estimated net worth of $201 billion. He's followed by Tesla's Elon Musk, at $190.5 billion, and Facebook's Mark Zuckerberg, at $134.5 billion.