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Valley Mountain Quality Meats is open in Rogersville’s Finley River Plaza.
Provided by Valley Mountain Quality Meats
Valley Mountain Quality Meats is open in Rogersville’s Finley River Plaza.

Meat company launches shop in Rogersville

Posted online

A meat company made its retail debut last week in Rogersville.

Valley Mountain Meat LLC, which does business as Valley Mountain Quality Meats, launched Aug. 16 at 432 E. Mill St., Ste. 100, in the Finley River Plaza shopping center.

Daniel Scott, who co-owns the venture with Garrett Jernigan, John Elkins and Paul Schmidt, said the partners originally thought about building a meat locker plant for processing but happened upon the 2,000-square-foot space in Rogersville formerly occupied by Family Pharmacy, which shuttered last year.

“We were looking at where to do retail but weren’t actually in the market,” Scott said. “That was available, and we decided to go ahead and start.”

He declined to disclose startup costs or lease terms with center owner DMAN Rentals.

“We have just about any line of beef you want,” he said, noting the shop handles custom butchering for retail customers, as well as precut and frozen meat options. “Right now, we’re just beef, but we’re working on getting in local pork and chicken.”

Scott said the beef products currently come exclusively from his Angus beef farm, which he’s owned since 1984. The 1,400 head of cattle are on 1,200 acres in Webster County, he said.

Aside from meat, Scott said the four-employee shop sells seasonings, glass-bottled milk from Mountain Grove-based Ozark Mountain Creamery LLC, wood pellets and grills from Weber and Traeger.

Scott said the large meat packing corporations make it difficult for small ranchers to make money. He said that led him to open his own shop with locally grown beef as the focus.

“I want to eliminate those middlemen so I can sell you beef direct through our place,” he said, noting his farm grows its own feed to help keep prices down for consumers and his margins up.

While Valley Mountain Quality Meats mostly targets customers in Webster, Greene and Christian counties, Smith said he wants to add website sales.

“But for now, we’re just concentrating on our area,” he said.

Valley Mountain is the second meat company to debut in the Springfield area this year. Schuchmann Meat Co. opened its doors in February on South Campbell Avenue. That company, owned by husband and wife Chad and Julie Schuchmann, added a second shop last month near Bass Pro Shops and Wonders of Wildlife Museum & Aquarium, according to past Springfield Business Journal reporting.

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