YOUR BUSINESS AUTHORITY
Springfield, MO
YOUR BUSINESS AUTHORITY
Springfield, MO
The restaurant industry is fierce. Profit margins are thin. Staffing is a challenge. And customers are finicky. Everybody’s looking for their edge. In a new editorial series, Springfield Business Journal is following brand strategists Longitude through the process of rebranding a restaurant, from concept to outcomes. View updates with Omer Onder of Springfield Diner LLC below.
Dec. 23, 2019: Made to Order Chapter Seventeen: Wrapping Up
Nov. 25, 2019: Made to Order Chapter Sixteen: Holding Pattern
Oct. 28, 2019: Made to Order Chapter Fifteen: Close Competition
Sept. 16, 2019: Made to Order Chapter Fourteen: Inside Out
Sept. 9, 2019: Made to Order Chapter Thirteen: Detailing the Design
Aug. 12, 2019: Made to Order Chapter Twelve: Turkish Delight
Aug. 5, 2019: Made to Order Chapter Eleven: Crafting ‘Klasik’
July 22, 2019: Made to Order Chapter Ten: The Name Game
July 1, 2019: Made to Order Chapter Nine: Brand Building
June 24, 2019: Made to Order Chapter Eight: Blunt Talk
June 10, 2019: Made to Order Chapter Seven: Calling for a Consult
May 28, 2019: Made to Order Chapter Six: Revealing Results
May 20, 2019: Made to Order Chapter Five: Customer Says
May 6, 2019: Made to Order Chapter Four: What’s in a name?
April 22, 2019: Made to Order Chapter Three: Let the Analysis Begin
April 15, 2019: Made to Order Chapter Two: Omer’s Journey
March 29, 2019: Made to Order Chapter One: Come Together
Feb. 4, 2019: Opinion: SBJ to launch series on restaurant rebranding
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