Local Apple store rebrands, adds partner

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A Springfield Apple store has rebranded and added the CEO of JMark Business Solutions Inc. as a partner.

Database – Everything Apple is rebranding to Simply – Everything Apple, according to a news release. Thomas Douglas, of JMark, is now a partner in the venture with Jeff Baird.

A ribbon-cutting ceremony with Springfield Area Chamber of Commerce ambassadors is scheduled Oct. 31.

"Jeff Baird has spent the last 35 years providing the best service possible to each and every customer that walks into Database,” Douglas said in the release, noting Simply is a premier partner with Apple. "Not only am I honored to partner with him and help continue that legacy, but I’m excited to welcome a new generation of Apple families through our doors."

The financial terms of the partnership were not disclosed in the release.

Simply, which is located at 1550 E. Battlefield Road, Ste. C, in The Galleria shopping center, sells Apple products and provides services such as backup and repair, according to its website.

Additionally, Simply announced the hiring of Andrew Porting as general manager, according to the release. He has 10 years of experience with Apple products, repairs and training.

The store is separate from Simply Mac, which previously had a Springfield location before the company reportedly shut down.