Keys to Consistent Customer Service

Jenn Darden, Marketing Manager for Russell Cellular, says they know they’ll never be the biggest retailer, so their goal is to be the best. “ So our motto and as a company, everything we do is providing the best customer experience to every customer every time,” says Darden. She says their sales operations team is responsible for connecting each team member to the company’s core values. Regardless of the employee’s position, they want to make sure they know their duties and that branding is consistent companywide.

Duration: 1:27