Last edited 8:46 a.m., Jan. 24, 2023
Innovative Dental was named as the defendant in a defamation lawsuit filed by a Texas company.
Plaintiff Billy Watson, owner of Brighter Image Lab, alleges Innovative Dental and owner Dr. Grant Olson committed "reckless slander and disparagement" through a YouTube video in which snap-on veneers are mentioned. The suit was filed Jan. 9 in the Western District of Missouri Southern Division.
"Specifically, the subject video makes many false statements, including but not limited to, that plaintiff’s snap-on veneers aren’t really veneers, are constructed of plastic and 3D printed in a lab or a basement, are not a fabricated, permanent restoration and are a temporary fix," the lawsuit reads. "Such statements are literally and objectively false and deceptively misleading."
"Unfortunately, we are unable to comment any further at this time," the Facebook post reads.
In the Nov. 3 YouTube video, called "The Ugly Truth About 'Veneers,'” Olson does not directly name the business, but says it's "a company out of Texas. I won't name the names, but you know who you are." Olson in the video says snap-on veneers are temporary fixes that aren't worth the money.
The video has received more than 8,600 views.
The lawsuit further states that "Brighter Image Lab provides a competitive threat to traditional dental providers by providing the same, similar or even better results at a much lower cost in money and more conveniently."
The lawsuit alleges Olson's video has caused monetary damages to Brighter Image Lab of more than $75,000. Damages are being sought.
The congregation at Crossway Baptist Church is building a children’s wing at the west end of the church, and beginning in 2024, it will be home to a Christian academy.