Marketing is a difficult thing to get right, but when it works, it can serve to highlight a brand positively.
Years ago, Jones Soda Co. created the go-to gift when it began offering customers the ability to customize their own labels on the company's soft drinks. Something about having your own photo on a carefully crafted product strikes home with customers.
Victory Mission & Ministry’s social enterprise, dubbed For Victory, recently put a similar marketing campaign into effect.
Personalized, custom labels come free with bulk orders. In examples provided via email, For Victory showed coffee bags with family photos.
Going into the holiday season, the product could be a nice way to support a local endeavor while also putting a personal spin on a gift.
For Victory, which had $35,000 in 2019 revenue, issues proceeds to Victory Mission, known for its programs designed to face down homelessness via recovery programs and job training.
This is a marketing play done right, and our community stands to benefit as a result.
The Bark Yard dog park and bar concept launched; Charity Fent Cake Design LLC moved; and a pair of business owners collaborated on opening The Hidden Hut LLC.
This poll is not a scientific sampling. It offers a snapshot of what readers are thinking.
Jeramey and Julia Henson, co-owners of HM Dentworks Academy, discuss the importance of family in work-life balance. They say you can’t make up for the major life events. HM Dentworks Academy is also co-owned by Chris McWhirter.
Rachel Barks, owner of Artistry Pottery, talks about her struggle with PXE, or Pseudoxanthoma elasticum, a disease that affects the eyes. She says that despite her struggle, she is ultimately thankful.
Jessica Burkland, a Missouri State University business instructor in the Department of Management, talks about small business start-up trends in a post-pandemic year. Burkland, who owns Activate Consulting & Training and volunteers as a small business mentor for SCORE of Southwest Missouri, says startups that offer new services and products to help people work from home or that enhance mental health could find greater success.
Jim and Debbie Meinsen, co-owners of TCI Graphics, say the past year has been one of the toughest they have faced. Now in the company's 50th year, the couple says they learned a few things in 2020.
Charlie Rosenbury, president of Self-Interactive, calls on his experience in programming to illustrate lessons he has learned running a business and life in general. Springfield Business Journal's 90 Ideas is presented by Great Southern Bank.
Darline Mabins talks with SBJ’s Christine Temple about growing up after a tragic accident took the lives of her mother and older brother. Mabins is now the regional branch sales manager for Arvest Bank. No Ceiling is an SBJ podcast, going in depth with local women, sharing their journey to the top of their professions.
Caleb Scott, owner, coach and player for Queen City Insane Asylum semi-professional football team, talks about the ways that the team works to support each other on and off the field. Scott says you can’t force people to become leaders, they have to come naturally.
Steve Williams, owner of Crosstown Barbecue, discusses the role relationships have played throughout the 51 years that Crosstown Barbecue has been in business. He says that while he puts effort into providing the best food he can, ultimately “people like to do business with people they like.”
Randy Bacon, professional photographer and humanitarian, relates his experience building relationships with clients since he became a photographer. He says building relationships with his clients and perfecting his craft are the most important things he does to spread his business.
Sandy Higgins, owner of the Crackerjack Shack, shares the reason behind the business’ name. She says part of the inspiration goes back to a painting her daughter had in her room when she was younger.