The Johnny Morris Bass Pro Shops and Cabela’s Outdoor Fund made a $300,000 wildlife conservation donation.
The donation to the National Wild Turkey Federation goes toward such projects as the Western Shared Stewardship Initiative that addresses urgent wildlife habitat needs, wildfire challenges and watershed improvements in the Western United States, according to a news release.
“For our beloved wild turkey, for the safety of local communities and economies, for clean water and everything in between, we are challenging ourselves to increase the scope of our conservation delivery,” NWTF CEO Becky Humphries said in the release. “We must stand behind science-based forest management and hunters’ rights and work collaboratively in innovative ways to ensure future generations get to enjoy our country’s natural resources as we do.
"Funding from the Outdoor Fund will accelerate our delivery.”
The federation in February presented Morris, founder and CEO of Bass Pro, with its Corporate Achievement Award during the organization’s 2021 Convention and Sport Show. The award recognizes corporate partners’ efforts in conserving wildlife and preserving America’s outdoors lifestyle.
NWTF officials say Morris has financially supported the group for decades, and his Bass Pro and Cabela’s brands have become its largest giving partner. Morris’ Wonders of Wildlife National Museum and Aquarium in Springfield hosted the virtual event.
An exhibit at WOW also pays tribute to wild turkeys and the federation.
The latest donation to the federation was funded, in part, by customers at Bass Pro and Cabela's stores who chose to round up in-store and online purchases in support, according to the release.
"Thanks to their collective generosity, spare change is going to make a tremendous difference for the wildlife and wild places we love for generations to come," Morris said in the release.
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