Bass Pro Shops is asking Super Bowl viewers to enjoy the great outdoors in the company's first commercial during the annual sporting event.
The 60-second advertisement, dubbed "Get Back to Nature," promotes Bass Pro, Cabela's and Tracker Boats. Photos of Bass Pro founder Johnny Morris are among images included in the video slated to appear during the Feb. 7 football game between the Kansas City Chiefs and the Tampa Bay Buccaneers.
"In times like these, we need nature more than ever," Morris said in a news release. "If there is a bright spot in these challenging times, it’s that’s more families are discovering the outdoors than ever before."
The release did not indicate the cost involved with running an ad during the Super Bowl, and officials could not be reached for comment by deadline. Media reports indicate ViacomCBS Inc. (Nasdaq: VIAC) has sought $5.5 million for 30-second ads.
Morris said in the release the ad spot also serves as a celebration of the company's 50th anniversary this year.
Earlier this month, Bass Pro announced a national fishing tournament to also celebrate the milestone. Officials say $4 million in cash and prizes will be awarded, with a $1 million grand prize for the tournament that culminates with November championship events on Table Rock Lake, according to the report.
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