YOUR BUSINESS AUTHORITY
Springfield, MO
Bass Pro Shops is asking Super Bowl viewers to enjoy the great outdoors in the company's first commercial during the annual sporting event.
The 60-second advertisement, dubbed "Get Back to Nature," promotes Bass Pro, Cabela's and Tracker Boats. Photos of Bass Pro founder Johnny Morris are among images included in the video slated to appear during the Feb. 7 football game between the Kansas City Chiefs and the Tampa Bay Buccaneers.
"In times like these, we need nature more than ever," Morris said in a news release. "If there is a bright spot in these challenging times, it’s that’s more families are discovering the outdoors than ever before."
The release did not indicate the cost involved with running an ad during the Super Bowl, and officials could not be reached for comment by deadline. Media reports indicate ViacomCBS Inc. (Nasdaq: VIAC) has sought $5.5 million for 30-second ads.
Morris said in the release the ad spot also serves as a celebration of the company's 50th anniversary this year.
Earlier this month, Bass Pro announced a national fishing tournament to also celebrate the milestone. Officials say $4 million in cash and prizes will be awarded, with a $1 million grand prize for the tournament that culminates with November championship events on Table Rock Lake, according to the report.
The Republic School District is on track to open its Intermediate School for fifth- and sixth-grade students for the 2025-26 academic year.
Chick N Max plans Springfield debut
Executive director hired at The Victim Center
Developer seeks approval of C-Street project, including Missouri Hotel renovation
Biblical history attraction planned at former Andy Williams theater
Photo Gallery: New Fire in the Hole debuts at Silver Dollar City
great ad