417 Magazine rolls out '417-land concierge' business

417 Magazine is partnering with Silver Dollar City Co. on the latest excursion in its new Experience 417 business.

A June 29 experience called Namaste on Deck: A Morning Yoga Cruise will take place aboard the Showboat Branson Belle, according to a news release. Silver Dollar City Co. operates Showboat Branson Belle.

The $45 Namaste on Deck experience includes a guided yoga session from Sumits Hot Yoga amid a cruise on Table Rock Lake.

“Our upcoming yoga cruise is a perfect example of how this new brand brings new types of adventure to our fans,” said Annah Crow, marketing director for 417 Magazine, in the release. “You may have been on the Showboat before, had a class at Sumits Hot Yoga and witnessed the sunrise, but have you done all three at once?"

Crow said via email that Experience 417, which started this year, also has held Wonders of the Ozarks: A Scenic Waterfall Excursion in partnership with 37 North Expeditions. It also held Party Planting: A Cut Garden for the Laidback Host, partnering with Katie Hoesch, Nixa Hardware & Seed Co. and Alps Gifts. Both experiences were sold out, she said.

"Think of it as a 417-land concierge. We plan it. You book it and just show up," Crow said. "We have several more exciting experiences in the works that will be released soon."