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2025 Entrepreneurship Outlook: April True

Entrepreneur and co-founder, The 229 Project

BY: Cayli Yanagida, Contributing Writer
Posted 1/3/25

True’s 2025 Projection: The generation behind me – they are wanting to support mom and pop stores and local business owners. I see that coming back to where that was when I was a kid. This generation is coming back to that. They’re going back to the basics: the small stuff. I love the nostalgia. I love supporting local.

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