2022 Trusted Advisers Accountant: Matt Clark

Forming client relationships that are built on trust is how Matt Clark brings life to routine tasks in the accounting industry. As a director of Abacus CPAs LLC, Clark says it’s all about the clients.

Abacus CPAs Managing Partner John Helms says Clark knows how to acquire trust from supervisors and co-workers, in addition to clients. True concern for everyone involved is his trademark.

“Matt personifies trust,” Helms says.

One key to building trust with clients is to keep the big picture in mind. Clark looks beyond the debits and credits to the dream.

“At Abacus, we like to help people turn their great ideas, their passions and even their hobbies into great businesses,” Clark says.

No matter how far-fetched the dream, Clark works toward a solution. His goal is to avoid “shutting down an idea” with the objective of taking away the stress of accounting services so clients can focus on pursuing their business dreams.

On a daily basis, Clark facilitates the tasks at Abacus for the benefit of the staff by providing everyone with the tools they need to succeed. Clark ensures tasks are completed and promotes communication. He helps clients reach goals while also helping the firm reach its goals.

“Often, I see co-workers go to Matt for clarity,” Helms says. “He is quick to give thoughtful answers to any question. It is evident he wants everyone at the firm to succeed.”

Clark makes it a priority to stay current with industry trends through research. One such trend is cloud-based data storage. With remote work now the norm, reliable cloud-based data storage is essential for accountants working from different parts of the country to access client information. Additionally, important client data is backed up.

Within 10 years, Clark says the industry predicts that many roles currently filled by accountants will be automated, but the personal aspect will remain with accountants being called on to offer “higher-level consulting.”

Another industry trend is data analytics, and Clark says understanding this is paramount to better assist clients. Data is used to pinpoint what did not work in the past, he says, and it is helpful to predict what will work in the future.

Additionally, Clark stays on top of industry happenings through involvement in associations on the state, national and global levels. He is a member of the American Institute of Certified Public Accountants, the Missouri Society of CPAs and the Institute of Internal Auditors.

Community involvement is another concern for Clark. He helps local youth in his role as a board member on the executive committee for Girls on the Run. He is also a member of The Network, the Springfield Area Chamber of Commerce’s group for young professionals. Clark says the organization has expanded his awareness of what it means to be successful as a Springfield professional through introducing him to individuals with experiences different than his own.