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2018 40 Under 40: Crystal Mapp, 36

Marketing director, KPM CPAs & Advisors

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Crystal Mapp has been an invigorating agent of change for regional accounting firm, KPM CPAs & Advisors. After joining the team in 2013, Mapp embarked on a process that has garnered the firm national recognition for its rebranding, modern marketing methods and a new community involvement and giving program called KPM Cares. Mapp identifies the creation of KPM Cares as her proudest accomplishment to date. In the course of one year, KPM employees have donated $275,000, reached 155 organizations and logged 2,120 volunteer hours. Mapp also remains active in Junior League of Springfield, United Way of the Ozarks, Springfield Public Schools Cents of Pride program and The Network.

What was your first job? Auntie Anne’s Pretzels.  I took that job and guarding their trade secrets very seriously. Sadly, I don’t think I could do the pretzel flip anymore.
W
hat was your professional aha moment? Learning the intricacies of networking and becoming involved locally. It is amazing when it all starts to fall into place and you feel a real sense of belonging in the community.

What do you miss most about the 1990s? “Friends,” “Seinfeld,” “Frasier,” “90210,” “Pulp Fiction,” “Clueless,” “Titanic,” “Goodfellas,” “Good Will Hunting,” “Dazed and Confused” – so many classics!

What did you learn the hard way? It is necessary to delegate tasks to free up time – even if the task wouldn’t be done exactly as I would have done it. You have to prioritize.

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