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$111K worth of Christmas lights to be installed in downtown Branson

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Christmas is coming back bigger in downtown Branson this year through an investment north of $100,000.

The nonprofit Branson Christmas Coalition and the Historic Downtown Branson Community Improvement District are partnering on an initiative that would bring custom-designed lampposts to the area, according to a news release.

“We have always believed that our downtown area has a warm nostalgia and special magic, especially at Christmas,” said Cris Bohinc, executive director of the Downtown Branson CID, in the release. “Our board of directors wanted to enhance the holidays in our district and support the season for all of Branson with a unique and beautiful light display that can only be seen in downtown Branson.”

Branson Christmas Coalition Executive Director Ann McDowell said via email the cost for the fixtures to be built and delivered is approximately $111,000. The project is being paid for through taxes collected within the CID, she said.

The project is slated to bring more than 88,000 new Christmas lights to downtown Branson via 65 fixtures, according to the release. The lampposts also include nearly 400 snowflakes and swirls.

McDowell said Cindy White Art is the lighting designer and S4 Lights is the building/fabrication contractor for the project.

“Although our timeline is extremely tight, we are exceptionally grateful to the city of Branson, who has worked with us to make this happen and will install the new lamppost fixtures that are expected to arrive in mid-October from the manufacturer based in Oregon," Bohinc said in the release. "Our goal is to have Main and Commercial streets shining like never before by Nov. 1 this year, and possibly expand the lamppost displays to more downtown streets in 2023.”

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