Michael Wehrenberg, president of Wehrenberg Design Company, says email marketing campaigns are very effective for existing customers, but not people who aren’t familiar with your company. He says …

When Emery Bryant discovered new software that expanded her online yoga teaching capabilities, she recruited her favorite local instructors to start AWE Fitness. Not needing a brick and mortar space …

Gary Gibson, general manager of City Utilities, says public transportation is vitally important and the city is working to improve transit service with the acquisition of electric buses. He says they …

Carrie Tennis, senior director of operations with Family Pharmacy, says focusing on communities, customers and culture is the formula for their success. Practicing kindness is a more than four decade …

Angela Frantz with Ultimate Software, says you have to own your mistakes if you want to keep customers’ trust when things go wrong. Frantz says if you let customers know you’re trying to correct …

“I think that you really learn and grow from your experiences,” says Vera Gibbons, managing member with Baby Foot. Gibbons says she took what she could learn from industry experts and other …

Jenn Darden, Marketing Manager for Russell Cellular, says they know they’ll never be the biggest retailer, so their goal is to be the best. “ So our motto and as a company, everything we do is …

With age comes experience. Scott Shotts, founder of Missouri Spirits, says it’s important to know the business cycles, but more important is to recognize which one your business is experiencing. …

Learn how customer surveys and the Amazon business model inspired Curtis Millsap to find technology to give his customers a better Community Supported Agriculture (CSA) program experience at Millsap Farms. His intention was to create a better product for his customers, but discovered it also opened up new markets for the small family-owned agribusiness.

Dustin Myers and Jeremy Wells, co-owners of branding agency Longitude LLC, are using an online survey to get insights from customers about Springfield Diner. “Just as far as feedback, one of …

Dustin Myers and Jeremy Wells, co-owners of branding agency Longitude LLC, say the first steps in the rebranding process for Springfield Diner is to gather information from customers. This will help …

Sam Dryer, Managing Director with the Greater Ozarks Division of Mutual of Omaha explains how companies can create a customer-focused culture and still meet sales goals. Dryer provides four tips and …

How has your marketing strategy changed since you started your business? Nancy Bogart, CEO and founder of Jordan Essentials, says their strategies have changed tremendously, but their message is the …