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Keyword: startup
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Utilizing Social Media Influencers

SueAnn Hollowell, CEO of Optikal, says using social media is an effective method of reaching customers. She says they connect with social media influencers who then review their products on YouTube. …

“The big thing is a lot of people think you have to spend a ton of money to get started, and you really don’t,” says Kevin Wyas, founder of ECRI. Wyas says you’re better off starting small …

“It was one of the best things in my life, selling the business, because I was able to take a vacation with no cell phones or anything and just read and not worry that my business was burning down …

“I was mentored by some amazing women who run massive direct-sales companies that are CEOs and founders,” says Nancy Bogart, CEO and founder of Jordan Essentials. Bogart says there aren’t a lot …

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