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Hosting from Afar

Andy Drennen, president of the Springfield Sister Cities Association, says the pandemic made hosting their biggest fundraisers a real challenge. He says the virtual events went well, but they’re …

Technology business consultant Mackenzie Scherer says social media sites are making e-commerce easier. She says Facebook Shop and Instagram Shop give you the benefits of having an e-commerce site and …

The pandemic has caused many musicians to move their performances online. Eddie Gumucio, organizer and founder of the Queen City Shout Music festival has been researching how performers can make the …

Technology business consultant Mackenzie Scherer says it’s more important than ever to use services like Google My Business. You can post COVID related news and geotagged photos which help …

Jason, John and Jeremy Chapman, owners of The Acoustic Shoppe, say though the pandemic caused a financial downturn, they’ve turned hardships into advantages. Utilizing the PPP loans, focusing on …

Technology business consultant Mackenzie Scherer says e-publishing and posting on social media can help establish your expertise. When people see the depth of your knowledge, they will accept you as …

Jason, John and Jeremy Chapman, owners of The Acoustic Shoppe, say they have always sought ways to continue growth, first as a band, now as a business. Updating music lessons to include online access …

Jason, John and Jeremy Chapman, owners of The Acoustic Shoppe, decided to look for opportunities when the pandemic forced them to temporarily close shop. They chose to focus on online sales and …

Eddie Gumucio, organizer and founder of the Queen City Shout Music festival says he did a lot of research before moving the event online. He says they extended the festival to a week to accommodate …

Technology business consultant Mackenzie Scherer says many small business owners don’t understand the need for a business website or social media. Scherer says there are three steps to establish an …

Emery Bryant says she and the other AWE Fitness instructors put in a lot of work before launching to keep their overhead down. She says positive response from clients might lead them to invest in …

Amy Greene, owner of IPA Educational Supply says with distance learning in effect, parents are looking for help. Green says though they are an essential business, they are encouraging customers to …

When Emery Bryant discovered new software that expanded her online yoga teaching capabilities, she recruited her favorite local instructors to start AWE Fitness. Not needing a brick and mortar space …

“I think social media has changed everything,” says Brandon Goodwin, co-founder and executive producer at Blend. Goodwin says he sees a trend of brands putting more of their personality into …

“You have to really have control of your distribution and also who is actually selling,” says Vera Gibbons, managing member with Baby Foot. Gibbons says they sold more than 60,000 units their …

Jamie Kinkeade, owner of The Studio and The MVMNT, says many clients who moved away from Springfield told her they missed her gym. She responded by starting an online fitness studio. She hired a …

“Unfortunately, we’re seeing a lot of retail stores - brick and mortar - that are closing and it’s all because of the online sales that have been taking place,” says Vera Gibbons, managing …

Michael Doss, creator of Emerson Park, started making his own coffee soap as a hobby. Seeing a demand, he started selling products online and to retail stores across the country. Doss says they …

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